Phénomène
/Graphic Design
The Phénomène logo reflects the luxury and quality of the brand's products: a range of high-quality spices.
The logo had to reflect the brand's high-end positioning, differentiate it from traditional spice brands by emphasizing luxury and quality, and be versatile enough to adapt to different media.
The final logo is minimalist and prestigious, using a clean, elegant typographic design. The crown evokes royalty and excellence. The letter “o” also has a cross ornament, evoking a family coat of arms. This visual choice tells a story of spices worthy of a royal banquet.
Conclusion
This typographic logo reflects the unique identity of a luxury spice brand. By combining a sober design, a strong symbol and meticulous typography, it positions the brand as a player of excellence in its market.
Illustrator, Photoshop - Fictive project