Licorne
/Frontend Development
/UI Design
Lic%rne is a brand of local, non-alcoholic craft beers, designed for lovers of authentic, high-quality flavors.
This website showcases an exceptional product, distinguished by its respect for traditional recipes and homemade quality.
The main challenge was to convince users that alcohol-free beers can be synonymous with taste and tradition. The site had to highlight the brand's values and offer simple navigation to enable users to explore the products.
To design this website, I did a lot of research. On the marketing side, I did a market analysis, brand positioning and personas. I also created a moodboard to reflect the spirit of Lic%rne.
Conclusion
I combined functional design and visual storytelling to meet the needs of an ambitious brand.
Figma, VS Code - Fictive project