Baer
/Frontend Development
/UI Design
Baer is a techno DJ whose visual universe is based on a striking and hypnotic aesthetic.
His graphic identity revolves around a strong symbol: an eye, which on one album cover is revealed to be that of a bear, a reference to the artist's name. Each visual plays on minimalism with shapes and a white background.
The goal? To create a distinctive, immersive and almost mystical identity, in the image of Baer's music, where the hypnotic repetition of beats translates into a visual obsession for the eye.
The logo is simple yet strong, an immediately identifiable universal symbol. The addition of grain and geometric shapes gives a raw, analogical dimension to the visuals, reinforcing their impact. Vibrant colors contrast with the white background, reminiscent of nightclub lights.
An eye that observes, hypnotizes and vibrates to the rhythm of techno.
Conclusion
Baer's visual identity is not limited to a logo or a cover: it comes to life, evolves and immerses the viewer in a hypnotic universe of graphics and sound.
Illustrator, After Effects, Photoshop - Customer project